While it may seem like a lot of work to come up with just five words that encapsulate your entire business, keep in mind that it is just a jumping-off point. When you have these quick, clear and easily digestible words ready to go, you will never find yourself fumbling through a long explanation again. Instead, you will prove that you know exactly how to position yourself and your business no matter the circumstances, and you will likely find the interested party prompting you to tell them even more about your business.
Every person has a core set of values, even if they have never articulated them as such. They build their life around these values, and each of their actions centers on remaining true to them. These values could have been shaped by the person’s religion, political affiliation, college, hometown or strong identification with their job.
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In much the same way, it is important to think of your business as being a living, breathing entity of its own. Having these values to fall back on when you make a decision about how to proceed in a certain situation, what products or services to offer, or who to partner with can make the decision-making process much easier.
Create your core values by identifying what values are most important when it comes to the big decisions. Is it being professional, eco-friendly, fiscally conservative, philanthropic or cutting-edge?